IKEA is a multinational leader designing and selling ready-to-assemble furniture and home accessories. The brand is an icon of prestige and innovation in design and quality.

Working with the Social Noise digital creative agency, we worked on the website for the spring campaign, "Spring is a state of mind", seeking to showcase the line of outdoor furniture for the Swedish brand. We developed a "digital mood-board" in which, through multi-format content (videos, animations, surveys, articles, playlists ...) we aimed to inspire the users with the different possibilities offered by IKEA for the three groups: balcony, terrace and garden. The contents were revealed during the months of the campaign.

Once established the objectives, we managed the project through the different stages: information architecture, prototyping schematic, UX and UI design, front-end programming and integration with CMS to manage content.

We also integrated the entire with site tracking systems for analytical and statistical analysis, key in this kind of campaign.

The objectives were achieved, ensuring a complete multi-device experience within a global brand campaign.

Link: http://www.tuestadodeanimo.com/jardin//

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